Cognitive Solutions A798 Bedienungsanleitung PDF herunterladen (Seite 18)

Having trouble ﬁnding the right ﬁt?

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- Complete line of POS and desktop

label printers

- Robust printer language emulations

- Stand-alone and network applications

- Flexible size, color, speed and

communications options to meet all

your customer requirements

Innovation to built to last

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A799 Collection hits High Fashion

CHALLENGE

When a high-fashion designer and retailer, best known for its

designer handbags and accessories decides to replace its receipt

printing laser printers, they needed a thermal receipt printer that

was capable of doing justice to their famous designer image.

The challenge was nding a thermal printer capable of printing

the company logo to their satisfaction.

SCENARIO

The switch from laser to thermal printing in any environment

involves not only a nancial decision but also operational consi

derations. A combined need to reduce printing costs, as well as

the desire to reduce printer downtime and increase workspace,

drove this high-end retailer to seek an alternative solution to their

current laser printer setup. Thermal printers require no toner and

have a footprint up to three times smaller than that of a desktop

laser printer.

Once the retailer made the decision to convert to thermal receipt

printing technology, the next step was to decide which manufac

turer could provide the best solution for their particular appli-

cation. The overriding factor in their nal decision would be the

printer’s capability of accurately reproducing the designer’s logo

on the receipt. Although simple in design, the thin lines of the text

and levels of grayscale in the logo required precision manipula

tion of the logo artwork and customised support to ensure the

level of print quality would meet the designer’s standards.

SOLUTION

“CognitiveTPG’s support with this project was tremendous. Their

account representative demonstrated how the A799 two-color

receipt printer with its resident ReceiptWare software could print

the logo with clarity and density,” said the Retail Support Speci

alist for the designer/retailer. The retailer tested the A799 product

using the ReceiptWare software with four logo designs and each

printed crisply and cleanly. CognitiveTPG’s ReceiptWare software

enables users to turn an ordinary receipt into a marketing tool

by adding top and bottom logos, margin messages, water

marks for security, and other conditional graphics.

Approximately 150 printers were rolled out to 18 of the total

25 stores in the United States, and feedback from the emplo-

yees has been nothing but praise: “No more messy black to-

ner ruining my clothes or the constant maintenance! The A799

printers make our jobs easier so we can focus on the customer.”

PRINTERS | 34

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